News & Insights

Programmatic Advertising im Podcast-Umfeld

In der heutigen Zeit, wo so viele verschiedene Medien um unsere Aufmerksamkeit buhlen, steht jeder Euro, den Unternehmen in Werbung stecken, auf dem Prüfstand.

Where to find Acast at SXSW 2024

Are you going to be at the SXSW in Austin this year? Make sure to say howdy to Acast.

Acast Paves the Way in Integrated Marketing Campaigns for Podcast Advertisers

Seamless integrations across video, social media, live events and more from Acast supercharges podcast advertising to meet industry demand from podcasters and advertisers.

How to Make Podcast Listeners Fall in Love at First Listen

Your guide to navigating a memorable first impression in podcast advertising.

Did Katherine Ryan just make media planning sexy?

Rejecting the corporate conventions of B2B marketing, our new Valentine's Day campaign playfully connects dating and paid media marketing thanks to the performance talent of Acast podcaster and comedian Katherine Ryan.

The Creator Economy: Boom Not Bust

The creator economy is a hot topic. Depending on who you talk to, it is either thriving or diving. While 2023 saw overall funding for startups in the space fall, Goldman Sachs forecasts the creator economy will reach $480 billion in value by 2027. And according to the Creator Economy Report by IAB and TalkShoppe, 44% of marketers plan to increase their creator investment, with an average spend increase of 25% in 2024.

Acast and Next Broadcast Media forge strategic partnership to optimise MENA podcast monetisation

What can understanding the 5 Love Languages teach us about Podcast Advertising?

Podcasttrender for 2024: Oppblomstringen av nisje- og kunnskapsbaserte podcaster

I det åpne podcast-landskapet viste flere nisjer seg som en trend i Norge i fjor. Sjangre som fiksjon, teknologi, vitenskap, kunst og selvutvikling opplever en markant økning i antall podcast-lyttinger. Denne trenden ser også ut til å gjøre seg gjeldende inn i det nye året.