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Ulta Beauty saw a 95% uplift in brand awareness after creating a branded podcast with us

Campaign info
Brand vertical
Brand awareness
Flight dates
06-13-2021 to 10-31-2021
Ad formats
Branded podcast

Ulta Beauty saw a 95% uplift in brand awareness after creating a branded podcast with us


uplift in brand awareness


increase in consideration

The brief

Ulta Beauty's objective was to increase their brand awareness amongst shoppers at competitor stores that may have low brand awareness or shopping at competitor stores.

What we did

We knew that putting together a collection of our biggest and best beauty podcasts across our network would mean that Ulta Beauty could tap into their existing, highly engaged communities — with each set of listeners hearing messaging and an approach to storytelling tailored to them. We created a bespoke branded series that spoke to the five pillars of Ulta Beauty's Skin Platform, to ensure the listener was educated on the brand's offering.

The result

The campaign achieved great increases in both brand awareness and purchase consideration, which also gave Ulta the chance to connect with these engaged and passionate listeners with an ad that truly resonated.

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