Ulta Beauty's objective was to increase their brand awareness amongst shoppers at competitor stores that may have low brand awareness or shopping at competitor stores.

We knew that putting together a collection of our biggest and best beauty podcasts across our network would mean that Ulta Beauty could tap into their existing, highly engaged communities — with each set of listeners hearing messaging and an approach to storytelling tailored to them. We created a bespoke branded series that spoke to the five pillars of Ulta Beauty's Skin Platform, to ensure the listener was educated on the brand's offering.

The campaign achieved great increases in both brand awareness and purchase consideration, which also gave Ulta the chance to connect with these engaged and passionate listeners with an ad that truly resonated.