By choosing 'Accept All Cookies', you agree that we and our partners use cookies to improve our website performance, provide you with a customized user experience and analyze website traffic. You can read more about the purposes for which we and our partners use cookies and manage your cookie settings by clicking on 'Cookie Settings' or visiting our Cookie Policy.

Privacy Preference Center

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Reject all cookies Allow all cookies

Manage Consent Preferences by Category

Essential

Always Active

These items are required to enable basic website functionality.

Marketing

Essential

These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.

Personalization

Essential

These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.

Analytics

Essential

These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.

Confirm my preferences and close

Publisher ‘The Week’ saw massive uptake in subscriptions and a 96% reduction in CPA thanks to podcast advertising campaigns with Acast

96%

reduction in CPA

10%

than TTR target

The brief

The Week wanted to drive subscriptions of its publication while offering six free issues via a redemption code, giving them the opportunity to tangibly measure the campaign's success.

What we did

Acast engaged top podcasts such as The Rest is Politics, Reasons to be Cheerful and The Political Party, using the trusted voices heard on those shows to convince listeners to subscribe.

The result

The campaign exceeded their targets and provided clear uptick in website traffic, spikes in orders, and an increase in paid search.

Our story Podcasting News

Thank you, your submission has been received

Oops! Something went wrong while submitting the form. Please try again!

Legal Investor relations Affiliates Business partnerships Careers Privacy Security

Do not sell/share my personal information

96%

10%

Ready to start seeing results?