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Publisher ‘The Week’ saw massive uptake in subscriptions and a 96% reduction in CPA thanks to podcast advertising campaigns with Acast
Media mix
Brand vertical
Publisher/News
Objective
Increase subscriptions, reduce CPA
Market
UK
Flight dates
05-02-22 to 06-19-22
Ad formats
Sponsorship
Publisher ‘The Week’ saw massive uptake in subscriptions and a 96% reduction in CPA thanks to podcast advertising campaigns with Acast
96%
reduction in CPA
10%
than TTR target
The brief
The Week wanted to drive subscriptions of its publication while offering six free issues via a redemption code, giving them the opportunity to tangibly measure the campaign's success.
What we did
Acast engaged top podcasts such as The Rest is Politics, Reasons to be Cheerful and The Political Party, using the trusted voices heard on those shows to convince listeners to subscribe.
The result
The campaign exceeded their targets and provided clear uptick in website traffic, spikes in orders, and an increase in paid search.
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