Acast nominated for Campaign Media Awards
Press Release
Acast has been nominated for not one, not two, but four significant campaigns at the prestigious Campaign Media Awards next month. Now, if you're not familiar with the Campaign Media Awards, think of them as the ultimate recognition for strategic brilliance in advertising. Landing nominations there is a pretty big deal.
So, why all the fuss? Well, it's a testament to the power of podcasts in today's advertising landscape. At Acast, we've always believed in the transformative impact of storytelling, and these nominations reaffirm that belief.
Acast excels in content excellence, media partnerships, creative innovation, and product advancement. Through close collaboration with agencies and brands, we've crafted podcast campaigns that stand out. So, why not celebrate our well-deserved nominations?
Our campaigns for E.ON Next and the Ministry of Justice, nominated in the 'Branded Content- Podcast' category, embody Acast's dedication to delivering value through imaginative and innovative podcast campaigns that transcend traditional ad slots and sponsor reads.
Take, for instance, our collaboration with Omnigov on behalf of the Ministry of Justice. Together, we crafted a unique podcast series titled 'A Prison's Guide To...' This series shares unheard stories from prison officers and former prisoners, aiming to boost recruitment. The response has been incredible, with over 73,770 downloads to date. Not only was it featured in the Guardians Podcasts of the Week, but it also climbed to 13th in Apple's Society & Culture charts. Moreover, each episode achieved an impressive listen-through rate of 76% - 78%, exceeding Acast's wider benchmark of 75%.
Then there's our partnership with E.ON Next, where we collaborated with Starcom to address 'eco-anxiety' and promote small energy-saving changes. The resulting Power Up for Change branded content series offered listeners a journey to chill out and refresh when feeling eco-anxious. Featuring genuine experts and collaborations with top podcasts like Owning It: The Anxiety Podcast, this initiative was all about making a difference, one podcast episode at a time.
In another innovative partnership, we teamed up with Dulux Heritage to evoke emotions through audio, changing perceptions of their paint range. By leaning on listeners' imaginations through 3D audio and employing storytelling from podcasters including Fearne Cotton and Jessie Ware, we achieved outstanding results, including a remarkable 68% recall rate and an 8% increase in brand recall among our target audience.
Finally, our collaboration with the British Red Cross aimed to increase brand consideration amid a challenging economic climate. Through diverse audio formats and compelling long-form content, we spotlighted the organization's invaluable work, with a branded episode boasting an exceptional listen-through rate of 86%.
It’s fair to say we’re pretty proud of all of these campaigns and the individuals in our commercial teams, creative team, creator network team and brand partnership team that made them happen. The awards take place on Thursday 18th April. Stay tuned.
Press Release
Acast has been nominated for not one, not two, but four significant campaigns at the prestigious Campaign Media Awards next month. Now, if you're not familiar with the Campaign Media Awards, think of them as the ultimate recognition for strategic brilliance in advertising. Landing nominations there is a pretty big deal.
So, why all the fuss? Well, it's a testament to the power of podcasts in today's advertising landscape. At Acast, we've always believed in the transformative impact of storytelling, and these nominations reaffirm that belief.
Acast excels in content excellence, media partnerships, creative innovation, and product advancement. Through close collaboration with agencies and brands, we've crafted podcast campaigns that stand out. So, why not celebrate our well-deserved nominations?
Our campaigns for E.ON Next and the Ministry of Justice, nominated in the 'Branded Content- Podcast' category, embody Acast's dedication to delivering value through imaginative and innovative podcast campaigns that transcend traditional ad slots and sponsor reads.
Take, for instance, our collaboration with Omnigov on behalf of the Ministry of Justice. Together, we crafted a unique podcast series titled 'A Prison's Guide To...' This series shares unheard stories from prison officers and former prisoners, aiming to boost recruitment. The response has been incredible, with over 73,770 downloads to date. Not only was it featured in the Guardians Podcasts of the Week, but it also climbed to 13th in Apple's Society & Culture charts. Moreover, each episode achieved an impressive listen-through rate of 76% - 78%, exceeding Acast's wider benchmark of 75%.
Then there's our partnership with E.ON Next, where we collaborated with Starcom to address 'eco-anxiety' and promote small energy-saving changes. The resulting Power Up for Change branded content series offered listeners a journey to chill out and refresh when feeling eco-anxious. Featuring genuine experts and collaborations with top podcasts like Owning It: The Anxiety Podcast, this initiative was all about making a difference, one podcast episode at a time.
In another innovative partnership, we teamed up with Dulux Heritage to evoke emotions through audio, changing perceptions of their paint range. By leaning on listeners' imaginations through 3D audio and employing storytelling from podcasters including Fearne Cotton and Jessie Ware, we achieved outstanding results, including a remarkable 68% recall rate and an 8% increase in brand recall among our target audience.
Finally, our collaboration with the British Red Cross aimed to increase brand consideration amid a challenging economic climate. Through diverse audio formats and compelling long-form content, we spotlighted the organization's invaluable work, with a branded episode boasting an exceptional listen-through rate of 86%.
It’s fair to say we’re pretty proud of all of these campaigns and the individuals in our commercial teams, creative team, creator network team and brand partnership team that made them happen. The awards take place on Thursday 18th April. Stay tuned.
