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Audio ads fall anywhere between :15 and :30, we have a hard stop at :30. The “3 key points to convey” below should be the priority of the message and are the only points that we can guarantee will be included. Short and sweet!
Wording
If there are any phrases you would like said in verbatim, please put them in bold, otherwise they will be left up to interpretation.
Know your audience and the space
The best audio ads are those made relevant to the genre of the publisher/collection & its audience. You know the audience you are reaching & what gets them excited. Keep in mind that a majority of podcast listening happens in headphones. We want to make sure the message is not intrusive, or listeners might have an adverse reaction to a disruptive message. In this medium, a conversational, authentic tone is key.
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