Build brand awareness with podcast ads
Grow your brand’s recognition with millions of listeners across Acast’s podcast network
How Acast helps you expand your reach
Acast is the #1 independent podcast globally. With over a billion listens every quarter, we know your next customer is listening to Acast’s podcasts.
Podcast advertising thrives in the attention economy, with twice the attention of digital video. Reach audiences where they’re really listening.
Podcasts are the place to introduce yourself, with 69% of listeners discovering new brands and products.
Tips for success with Acast
Boost brand awareness by combining scale and precision targeting of pre-recorded ads. Produce your own ads with the right message for your target audience to introduce yourself to millions of listeners across thousands of shows.
Audience-first targeting ensures your ads reach the people that matter most — those genuinely interested in your message. Select three to five relevant targeting categories that your audience fits into including demographics, show categories, interests and behaviors.
Prioritizing uniques allows your brand to engage with fresh audiences, expanding your reach and building recognition with potential new customers. Setting a frequency cap of three to five ensures your audience hears your message without oversaturation.
