News & Insights

Sponsorship+ is now in Acast’s ad platform

Host-read podcast ads drive 95% higher top-funnel lift than standard spots. Sponsorship+ lets any advertiser run them across the Acast network. Start today.

Learning & Guides

The best podcast advertising platforms and networks in 2026

Learning & Guides

Podcast attribution tools: what's available and how to choose

Learning & Guides

How to repurpose podcast ads for other channels

News & Insights

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Learning & Guides

How to buy podcast ads programmatically

A practical guide to buying podcast ads programmatically: how automated audio buying works, the three routes to buy, what you can target, and how programmatic compares with host-reads on cost.

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Learning & Guides

Should I Include Podcasts in My Media Plan?

Podcasts reach 165 million monthly US listeners and deliver a 4.9x ROAS. Here's how to evaluate where they fit in your media mix and which format makes sense for your objectives.

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News & Insights

Tracking the podcast multiplier effect in omnichannel campaigns

Discover how Acast’s new multi-platform methodology measures the multiplier effect of audio, video, and social podcast campaigns to boost brand KPIs.

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Learning & Guides

Host-Read Sponsorships vs. Targeted Podcast Ads: What's the Difference?

Host-read and targeted podcast ads solve different problems. This guide breaks down how each format works, the performance and cost differences, and when to use each in your campaign.

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Learning & Guides

Which Podcast Network Reaches the Most Engaged Listeners?

The podcast network with the biggest audience isn't always the best choice for advertisers. Here's how to evaluate listener engagement—and why it matters more than raw reach.

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Learning & Guides

Pre-roll, mid-roll, and post-roll podcast ads: what's the difference?

Pre-roll, mid-roll, and post-roll podcast ads explained: how each placement performs, what it costs, and which one fits your campaign objective.

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Learning & Guides

Podcast advertising vs radio advertising: what's the difference?

Radio sells cheap mass reach. Podcasts sell attention, trust, and attribution. A straight comparison of cost, targeting, and measurement, and when each belongs on your plan.

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Learning & Guides

How to write a podcast ad script that converts

Podcast listeners can hear a hard sell coming. Here's how to structure a podcast ad script, brief a host, and write a CTA that survives the gap between hearing and acting.

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News & Insights

By the time the world searches, podcast listeners already know what’s up.

Podcast audiences build understanding before headlines break. Here's what that means for advertisers who want to reach them when it actually matters.

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Editor picks

Check out Acast’s Editors favorites.

Learning & Guides

Podcast Advertising: The Ultimate Guide [2026]

Your ultimate guide to podcast advertising. How it works and how to get started.

Learning & Guides

The Benefits of Dynamic Ad Insertion in Podcast Advertising

In this article, we will explore what dynamic ad insertion is and the advantages it brings to the table.

News & Insights

Sponsorship+ is now in Acast’s ad platform

Host-read podcast ads drive 95% higher top-funnel lift than standard spots. Sponsorship+ lets any advertiser run them across the Acast network. Start today.

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