Sponsorship+ is now in Acast’s ad platform
A podcast sponsorship does something most digital ad formats can't: it borrows trust. When a host reads your ad, their relationship with their audience becomes part of the message. Listeners don't just hear about your brand, they hear about it from someone they chose to spend time with.
The catch has always been scale. A host-read sponsorship on one show reaches one audience. To get reach, brands have typically had to choose between the premium format and reach. Not both.
That changes today. Acast is bringing Sponsorship+ to its ad platform — giving any advertiser direct access to amplify a host-read sponsorship across the Acast network.
What is Sponsorship+?
When you run a sponsorship on a podcast, Acast works with the podcast to produce an adapted 30-40 second version of that host-read and distributes it across relevant shows in the Acast network. Same voice, same creative anchor, but targeted at scale, with the precision of a digital ad buy.
Previously, this format was only available through managed campaigns. Now it's in the platform, available to anyone who wants to use it.
The result is a campaign that sounds like a trusted recommendation wherever it's heard.
Why the host-read effect holds beyond a single show
The research here is clear, and slightly counterintuitive.
Sponsorship+ delivers a 95% lift in top-funnel KPIs compared to standard pre-produced audio ads. That's a significant gap, and it holds up even when listeners encounter the ad outside the show they originally follow. 71% of listeners say host-read ads feel more personal and memorable than standard spots. And 65% say podcast ads work better when read by a podcaster — regardless of whether they regularly listen to that specific show.
The creator's authority, in other words, isn't locked inside their RSS feed. It travels.
This matters for how you think about the format. You're not just buying impressions. You're amplifying a voice that audiences have already decided to trust.
Who it's for
With Sponsorship+ now in Acast’s ad platform, it’s for every type of advertiser.
Until now, the kind of scale Sponsorship+ enables was only accessible to brands working with our managed sales teams across the world.. The ad platform launch changes that, meaning a local business can now run the same format as a global brand, with the same creative quality and the same network reach. The only difference is budget.
Get started with Sponsorship+
Sponsorship+ is available now in the Acast ad platform. Log in or sign up, book your sponsorship, and the network amplification follows from there.
A podcast sponsorship does something most digital ad formats can't: it borrows trust. When a host reads your ad, their relationship with their audience becomes part of the message. Listeners don't just hear about your brand, they hear about it from someone they chose to spend time with.
The catch has always been scale. A host-read sponsorship on one show reaches one audience. To get reach, brands have typically had to choose between the premium format and reach. Not both.
That changes today. Acast is bringing Sponsorship+ to its ad platform — giving any advertiser direct access to amplify a host-read sponsorship across the Acast network.
What is Sponsorship+?
When you run a sponsorship on a podcast, Acast works with the podcast to produce an adapted 30-40 second version of that host-read and distributes it across relevant shows in the Acast network. Same voice, same creative anchor, but targeted at scale, with the precision of a digital ad buy.
Previously, this format was only available through managed campaigns. Now it's in the platform, available to anyone who wants to use it.
The result is a campaign that sounds like a trusted recommendation wherever it's heard.
Why the host-read effect holds beyond a single show
The research here is clear, and slightly counterintuitive.
Sponsorship+ delivers a 95% lift in top-funnel KPIs compared to standard pre-produced audio ads. That's a significant gap, and it holds up even when listeners encounter the ad outside the show they originally follow. 71% of listeners say host-read ads feel more personal and memorable than standard spots. And 65% say podcast ads work better when read by a podcaster — regardless of whether they regularly listen to that specific show.
The creator's authority, in other words, isn't locked inside their RSS feed. It travels.
This matters for how you think about the format. You're not just buying impressions. You're amplifying a voice that audiences have already decided to trust.
Who it's for
With Sponsorship+ now in Acast’s ad platform, it’s for every type of advertiser.
Until now, the kind of scale Sponsorship+ enables was only accessible to brands working with our managed sales teams across the world.. The ad platform launch changes that, meaning a local business can now run the same format as a global brand, with the same creative quality and the same network reach. The only difference is budget.
Get started with Sponsorship+
Sponsorship+ is available now in the Acast ad platform. Log in or sign up, book your sponsorship, and the network amplification follows from there.
